Campaign Asia - Advertising, Marketing, Media, Digital, PR News …
WEBSep 12, 2024 — Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership. …
Asia's Top 1000 Brands 2021 | Marketing - Campaign Asia
WEBJul 19, 2021 — Here it is: the release of the results of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with NielsenIQ, now in its 18th year.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding ...
Advertising, Marketing, Media, Digital, PR News & more
WEBAug 19, 2024 — PARTNER CONTENT. PROMOTED. Jul 23, 2024. Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region.
Welcome to Asia's Top 1000 Brands 2020
WEBJul 9, 2020 — The results of the 17th version of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with Nielsen, are in.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding with their marketing ...
Asia's Top 1000 Brands 2021 - Campaign Asia
WEBNov 1, 2021 — Taiwan's strongest local brands: TSMC and PX Mart continue their rise. ASIA's TOP 1000 BRANDS: The global computer chip maker rises to top spot for local recognition amid a chip supply squeeze, while grocery chain PX Mart takes advantage of adding convenience through online services. Oct 26, 2021.
Pinterest unveils AI-fueled ad tools | News | Campaign Asia
WEBAug 9, 2023 — Pinterest claims advertisers that used Promotions had a 12.7% increase in conversions compared to ads that did not. Generative AI could add up to $4.4 trillion in annual global productivity, according to McKinsey. With the help of GenAI, McKinsey predicts marketing productivity could increase between 5-15% of total marketing spend.
The year's most-read Campaign articles
WEBDec 22, 2021 — Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy 7. Publicis to let employees work abroad for six weeks every year 8. Lululemon launches 'largest ever' global brand campaign 9. Publicis overtakes rivals to be world’s most valuable agency group 10. The top 10 most visited Southeast Asia ecommerce sites.
Tencent and Iqiyi lead China's streaming revolution
WEBFeb 6, 2023 — A new report by BB Media confirms this, revealing that the top five streaming platforms in China are all domestic. Platforms like Tencent Video and Iqiyi are capitalising on this growth, shutting out global competitors who struggle to gain a foothold in the market. Three platforms lead with a market share of 22% and 19% each:
Analysis - Campaign Asia
WEBSep 27, 2024 — US election outcome will affect Asia’s workforce and productivity: Anthony Scaramucci. During a recent visit to Singapore, the former White House director of communications spoke to Campaign about the intersection of geopolitics and business, highlighting the challenges Asian companies face amid shifting US policies, and the upcoming US election.
Advertising - Campaign Asia
WEBBeyond the Paralympics: The business case for disability representation. A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal. 4 days ago.