As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting ...
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
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Articles written by Amrita Bansal ...
While she worked as a domestic helper in Mumbai, Charu Selvi regularly sent most of her earnings to her sister-in-law in Tamil Nadu’s Muthiapuram, who took care of her young children. Her main concern ...
The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.
Carrying forward the momentum of the previous versions of ‘The call of the blue’, India Yamaha Motor (IYM) launched the version 4 of its flagship brand campaign, reinforcing its premium positioning in ...
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Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree ...
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