Articles written by Gaurav Bhagat ...

Campaign speaks to the company officials about they are blending global expertise with indigenous elasticity, letting each ...

Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...

Bata's latest campaign with Kartik Aaryan dives deep into his journey from small-town boy to Bollywood star, showcasing grit, ...

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The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

Publicis Groupe India has released a comprehensive research report delving into the unique preferences, behaviours, and attitudes of Generation Z in India. As the first generation to be fully immersed ...

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...